4 ms·

Apple doesn’t need to market iPhones. Sriracha sauce doesn’t run ads, they make a good sauce. They didn’t even have a website until 2014. Trader Joe’s doesn’t n

Apple doesn’t need to market iPhones. Sriracha sauce doesn’t run ads, they make a good sauce. They didn’t even have a website until 2014. Trader Joe’s doesn’t need to write blog posts to convince people to shop there. Everyone uses Figma because it’s great, so everyone recommends it. When you use a great product, you tell others. Then they tell someone. And so on. Your product develops a reputation. “The taco stand down the street has killer tacos” or “People like me use products like this.” If nobody wants to recommend your product to others, if nobody wants to rave about your services, then your product isn’t remarkable. Great products market themselves.

yesenadam 5y ago
Thank you. I was trying to think of the best response to the comment containing the line > You can fix a shitty product with great marketing but if you don't fix your marketing, even a great product will fail. but you said it better than I possibly could.
codegeek 5y ago
"Apple doesn’t need to market iPhones." I disagree. May be they don't need to do ads for discovery anymore. But don't forget the legendary Steve Jobs Demonstration for Iphone initially and tons of iPhone ads that are on TV. Sure, now most people now know what Iphone is but you always need to market for sustainability. Talk to me when Apple stops doing any ads about iPhones.
- tofukid 5y ago
  Of course marketing encompasses more than advertising, but there are countless examples of companies that don't do marketing. Less so with major corporations, but more so with small businesses. There are countless restaurants and services in my city that do not market themselves except through customers recommending them to others. Some major companies off the top of my head that didn't advertise: - Craigslist - In-n-out - Zara - Sriracha - Whatsapp - Snapshat - Reddit - YCombinator - Google (search engine)

yesenadam 5y ago

Thank you. I was trying to think of the best response to the comment containing the line > You can fix a shitty product with great marketing but if you don't fix your marketing, even a great product will fail. but you said it better than I possibly could.

codegeek 5y ago

"Apple doesn’t need to market iPhones." I disagree. May be they don't need to do ads for discovery anymore. But don't forget the legendary Steve Jobs Demonstration for Iphone initially and tons of iPhone ads that are on TV. Sure, now most people now know what Iphone is but you always need to market for sustainability. Talk to me when Apple stops doing any ads about iPhones.

tofukid 5y ago
Of course marketing encompasses more than advertising, but there are countless examples of companies that don't do marketing. Less so with major corporations, but more so with small businesses. There are countless restaurants and services in my city that do not market themselves except through customers recommending them to others. Some major companies off the top of my head that didn't advertise: - Craigslist - In-n-out - Zara - Sriracha - Whatsapp - Snapshat - Reddit - YCombinator - Google (search engine)