Cancel culture (and the nastier more vicious personal threat / personal attack) is an artifact of how the internet empowers populism. When it comes to running a

Cancel culture (and the nastier more vicious personal threat / personal attack) is an artifact of how the internet empowers populism. When it comes to running a non-anonymous social media account, there's simply only two choices: (1) You run a low profile and nobody cares what you post unless you're unlucky. If your sphere is small enough, or maybe you run a Facebook group with only a few thousand people on a relatively uncontroversial topic you're probably okay. Probably. For now. (2) You need to have a consistent take and defense with respect to every social issue and culture war that exists in the entirety of online discourse. You build your sphere into one that agrees with you, and you're always up-to-date on the latest issues, so you don't get cancelled. You might end up cancelled anyways, if a much larger social circle gets unleashed on you (e.g. a content creator 10x or 100x your size does a video about your bad take on XYZ and tarnishes your brand)