I think they're okay with eating their own laptop sales, at least if they're being eaten by iPad Pros. A 13" M1 MacBook Pro with 16GB of RAM and a 1TB SSD costs

I think they're okay with eating their own laptop sales, at least if they're being eaten by iPad Pros. A 13" M1 MacBook Pro with 16GB of RAM and a 1TB SSD costs $1899; the same CPU, RAM and SSD in an iPad Pro costs $1799 -- which will easily cross over $2000 if you want to add a trackpad and keyboard to it. This isn't to say that they don't like vendor lock-in, of course. If you do buy both an iPad and a MacBook they'll be happy to take your money. :) But I think they're positioning the Pro as a genuine laptop alternative -- just not for developers. (Or speaking from personal experience, technical writers.)