Why? The browser has access to it at all times, and you can still ask for it anywhere. So Google (via Chrome) isn't losing anything. In fact, everyone else (in

Why? The browser has access to it at all times, and you can still ask for it anywhere. So Google (via Chrome) isn't losing anything. In fact, everyone else (including Google via analytics) is probably get more data; make it so that in the same way the browser form fills address and phone number and things automatically based on past fills, have a standard API in the browser to handle that. Now users just have to click "okay" to share all that data, rather than enter it in.