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Google's take rate on advertising is much higher on their own web pages, so it makes sense that they'd like to move the ratio toward Google-owned pages. YouTub
by kennyroo 18y ago
Google's take rate on advertising is much higher on their own web pages, so it makes sense that they'd like to move the ratio toward Google-owned pages.
YouTube videos seem to pop up a lot on the first page of search results despite the near absence of content that might normally drive that kind of performance. Also, YouTube links often show up in the middle of the first page, which smells algorithmic. Perhaps the same kind of thing is happening with Knol entries?
So... questions for HC:
1) How much of the first page of search results can Google 'take' before people notice? (There's a reason they called it Knol instead of something like Googlepedia.)
2) If users notice, will they care as long as they find the info they're looking for?
- bilbo0s 18y agoI think you hit the nail on the head with number 2. Users are creatures of habit, and that goes doubly for Google users. Add to that the fact that for the average Google user, URLs are for geeks, and we can see where it may be very difficult to get people to realize that the knol pages are Google controlled content. Even more difficult to get them to care. They got their information. Case closed as far as they are concerned. On to the next Google controlled page to get the next piece of information they need.
- gamble 18y agoIt's hard to believe that Knol has already become so popular that it would rank on the first page of generic searches like 'buttermilk pancakes' if Google wasn't giving them a bump.