The only things predicated on the app release are marketing, etc. that they've decided to predicate on it. They also chose to take the launch on in the first pl

The only things predicated on the app release are marketing, etc. that they've decided to predicate on it. They also chose to take the launch on in the first place. Sometimes there are external deadlines (events whose schedule you don't control, things for partners, etc.), but this just clearly isn't one of them. They could've released the update after Christmas - that was 100% under their control.