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While it's not an agency, Uber has to allocate resources for a finite amount of time for a particular task. If there are other projects predicated on this app r

by sg47 5y ago

While it's not an agency, Uber has to allocate resources for a finite amount of time for a particular task. If there are other projects predicated on this app rewrite, it's absolutely essential that the rewrite is completed by a certain date.

awillen 5y ago
The only things predicated on the app release are marketing, etc. that they've decided to predicate on it. They also chose to take the launch on in the first place. Sometimes there are external deadlines (events whose schedule you don't control, things for partners, etc.), but this just clearly isn't one of them. They could've released the update after Christmas - that was 100% under their control.