Toyota isn’t even attempting to compete. They are playing it safe in a “if people only buy Toyota’s we have a truck for them” space. Ram has always been a pop

Toyota isn’t even attempting to compete. They are playing it safe in a “if people only buy Toyota’s we have a truck for them” space. Ram has always been a popular truck. It held they have UConnect and one of the better infotainment ecosystems. A lot of people Still don’t think of trucks as luxury vehicles because the higher end brands don’t badge one, but the top fit and finish Trucks are trying to be something else.