My eyes roll through the back of my skull any time I see a company talk about being "carbon neutral". At what point do we call it what it is: false advertising

My eyes roll through the back of my skull any time I see a company talk about being "carbon neutral". At what point do we call it what it is: false advertising? They haven't done hardly anything to reduce carbon emissions. What they've really done is come up with lame excuses for why the emissions they create shouldn't count towards their net carbon output. Apple is just one of many companies who do this, and they'll keep doing it until we introduce legal repercussions.