And it just looked, and felt, different to me: at the start, it was much less about retaining control of one’s company and much more about giving control to one

And it just looked, and felt, different to me: at the start, it was much less about retaining control of one’s company and much more about giving control to one’s users. The great thing about Web 2.0 was that these things turned out to be synonymous: giving users a platform that encourages them to create high-quality content (rather than coming up with the content yourself) means that you can tap VCs for contacts and advice, rather than just money.