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Compare the Model X/S to even a mid range Audi/BMW/Benz/Volvo.... The Lotus that the roadster was based on isn’t a luxury car, expensive != luxury the lotus El

Compare the Model X/S to even a mid range Audi/BMW/Benz/Volvo.... The Lotus that the roadster was based on isn’t a luxury car, expensive != luxury the lotus Elise just like a TVR is very much a sports/racing like car, it’s selling point is selling “Le Mans” experience to people with enough money to spare not providing a luxurious ride. Driving one whilst definitely is a fun experience isn’t a luxury experience. If you want to see how luxury feels like drive a Porsche estate car like a Panamera/Taycan. Tesla is honestly fucked as a car company unless they will figure out how to deliver luxury at a £100,000 price tag or figure out how to deliver the Model X not the Y at £30,000 because after driving a in a Hyundai Ioniq 5 man Tesla is in trouble. Cars a side they might very well succeed as a battery company however that is almost antithetical to Elon’s persona he likes selling sexy tech and batteries aren’t that sexy.

slver 5y ago
At this stage Tesla doesn't need or want to deliver luxury vehicles to begin with. It was a stepping stone to mass production. The next step is Model 2 or whatever they call it. Which is a smaller hatchback with lower price. Their other key component is new technologies, like the batteries, self-driving, and so on. I'm not saying they're way ahead, although in some aspects they are. I'm saying what their strategy is. I don't know what you consider luxury honestly. Maybe the interior materials, and so on. None of this matters much on the real market. People want capability.