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Ford squarely put the emphasis on utility while Tesla focused on beauty. To a certain extent the world still focuses on beauty first. I mean, you can turn up

Ford squarely put the emphasis on utility while Tesla focused on beauty. To a certain extent the world still focuses on beauty first. I mean, you can turn up on the construction site with a cyber truck or a F150 electric... I’m talking about marketing - not the virtues of one or the other. Just marketing.

nickik 5y ago
What more utility does the Ford have? Range is and charging speed are part of utility and the Tesla crushes the Ford on that. For 50k you get 400 miles on the Tesla and 230 miles for the Ford. Charing speed on the Ford peak 150kW, Tesla should should be peak 350kW. Unless I'm getting the numbers wrong. I haven't look at the loading numbers so my memory might be off, but I think the Tesla at the same price can carry more. The Ford can power your house apparently but the Tesla can also produce power for tools and stuff. I don't know about powering your house, it might be possible but its not advertised. With the Tesla you can lock the storage area so you can leave expensive things you transport in there. If your family goes camping and all your luggage is in the back, or if you are contract with expensive tools. That would seem useful to me but I'm don't truck driver. Or are you simply talking in terms of marketing?
- snovv_crash 5y ago
  When the backhoe takes an accidental bite out of the fender, you can order spares for the Ford. That is utility.
  - nickik 5y ago
    Tesla has mobile service, that can fix many things while you are working. You need to get hit really fn hard if you rip open a 3mm steel skin. If you manage that your F-150 will have to replace more then just the fender.
- eric4smith 5y ago
  I’m talking about marketing. Just look at both websites. Ford is like a laser focused on the truck as a work vehicle.
onion2k 5y ago
I mean, you can turn up on the construction site with a cyber truck or a F150 electric. I have limited experience of construction sites, but I do know that they're quite a harsh environment for a truck that's genuinely used for construction work rather than just as a massive car. If you're hauling materials and equipment your truck will break occasionally. When that happens you need to have a damn good spares and repairs network to call on. I don't know if it's still the case, but that certainly used to be a bit of a problem for Tesla. People would have to wait weeks, and sometimes months, to get the spare parts for their Tesla cars. If you're working construction and you need your truck on the road to be making a living, and if Tesla hasn't resolved the spares problem, that would rule out the Cybertruck entirely for any serious contractor. So yes, a Cybertruck would get you more attention at a construction site, but mostly just people asking "Why did you buy that? What happens when it breaks?"
jrv 5y ago
How is the Cybertruck not focused on utility? It has a larger range, larger bed, more torque + HP, a ramp, you can stand on the bed (vault) cover, it can power electric tools, etc. Sure the Lightning can do some of that too but the Cybertruck seems even more useful to me.
- Opt_Out_Fed_IRS 5y ago
  The subtle utility of existing in the real world. It never stops to amaze me how of all places people in here are so blind to it. Game should recognize game, especially on HN. The way Musk operates and Tesla finances scream that this is not unlike your run of the mill startup whose survival is 50:50...but of course the founder and CEO is doing media blitz after media blitz to promote the company and get a better valuation for the inevitable equity raise.
  - jrv 5y ago
    So far, none of these exist yet in the real world, so we'll see which one actually gets produced and sold first. I wouldn't be surprised if it's around the same time (sometime next year).
Dah00n 5y ago
I find this funny as I have never head anyone state beauty as a strength of Tesla. If anything the opposite.

nickik 5y ago

What more utility does the Ford have? Range is and charging speed are part of utility and the Tesla crushes the Ford on that. For 50k you get 400 miles on the Tesla and 230 miles for the Ford. Charing speed on the Ford peak 150kW, Tesla should should be peak 350kW. Unless I'm getting the numbers wrong. I haven't look at the loading numbers so my memory might be off, but I think the Tesla at the same price can carry more. The Ford can power your house apparently but the Tesla can also produce power for tools and stuff. I don't know about powering your house, it might be possible but its not advertised. With the Tesla you can lock the storage area so you can leave expensive things you transport in there. If your family goes camping and all your luggage is in the back, or if you are contract with expensive tools. That would seem useful to me but I'm don't truck driver. Or are you simply talking in terms of marketing?

snovv_crash 5y ago
When the backhoe takes an accidental bite out of the fender, you can order spares for the Ford. That is utility.
- nickik 5y ago
  Tesla has mobile service, that can fix many things while you are working. You need to get hit really fn hard if you rip open a 3mm steel skin. If you manage that your F-150 will have to replace more then just the fender.
eric4smith 5y ago
I’m talking about marketing. Just look at both websites. Ford is like a laser focused on the truck as a work vehicle.

onion2k 5y ago

I mean, you can turn up on the construction site with a cyber truck or a F150 electric. I have limited experience of construction sites, but I do know that they're quite a harsh environment for a truck that's genuinely used for construction work rather than just as a massive car. If you're hauling materials and equipment your truck will break occasionally. When that happens you need to have a damn good spares and repairs network to call on. I don't know if it's still the case, but that certainly used to be a bit of a problem for Tesla. People would have to wait weeks, and sometimes months, to get the spare parts for their Tesla cars. If you're working construction and you need your truck on the road to be making a living, and if Tesla hasn't resolved the spares problem, that would rule out the Cybertruck entirely for any serious contractor. So yes, a Cybertruck would get you more attention at a construction site, but mostly just people asking "Why did you buy that? What happens when it breaks?"

jrv 5y ago

How is the Cybertruck not focused on utility? It has a larger range, larger bed, more torque + HP, a ramp, you can stand on the bed (vault) cover, it can power electric tools, etc. Sure the Lightning can do some of that too but the Cybertruck seems even more useful to me.

Opt_Out_Fed_IRS 5y ago
The subtle utility of existing in the real world. It never stops to amaze me how of all places people in here are so blind to it. Game should recognize game, especially on HN. The way Musk operates and Tesla finances scream that this is not unlike your run of the mill startup whose survival is 50:50...but of course the founder and CEO is doing media blitz after media blitz to promote the company and get a better valuation for the inevitable equity raise.
- jrv 5y ago
  So far, none of these exist yet in the real world, so we'll see which one actually gets produced and sold first. I wouldn't be surprised if it's around the same time (sometime next year).

Dah00n 5y ago

I find this funny as I have never head anyone state beauty as a strength of Tesla. If anything the opposite.