It is not, because Apple is not the only supplier of the said commodity (apps). And apps are not only not a basic human right, but you can easilly get them else

It is not, because Apple is not the only supplier of the said commodity (apps). And apps are not only not a basic human right, but you can easilly get them elsewhere - Google, Microsoft.. or just from the web. What Apple is, is a private corporation with certain standards and rules for their products (which is one of the things that makes them desireable in the first place IMO). You have to obey these rules to get the benefit of their distribution platform. Millions of people end enterprises do because they believe those benefits outweight the cost and risk, us included. Imagine I want to sell my goods at a local farmer's market. I have to get their approval, obey their rules and pay their fees. It is up to me to wage in pros and cons. We accept that as perfectly normal. If it was the only farmer's market in the country then it would become problematic. What should happen is that this regulates through market forces. If indeed enough people are in protest of those rules so much that they start voting with their wallets elsewhere, thus hurting Apple's bottomline in a meaningful way, then the market just created pressures for Apple to change those rules.