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If I am reading the trend correctly, we will soon see Trust/Security/Assurance move into more of a GTM function for B2B product companies.
by mavelikara 5y ago
If I am reading the trend correctly, we will soon see Trust/Security/Assurance move into more of a GTM function for B2B product companies.
- bfrit 5y ago^^^ This
- inter_netuser 5y agohow do you arrive at this conclusion?
- anm89 5y agoFor every company that is not selling a security product, this is self evidently true.
- mavelikara 5y agoWith the recent attacks, particularly supply-chain attacks, B2B buyers would be asking more security questions to their vendors. Vendors will soon be competing on the quality and reputation of their security features. Finally, I think regulation night be coming down in the area soon. My read is that this will be welcomed by big enterprises, and they go to market touting their "enterprise-grade security features". Eventually, all B2B teams will have a Trust/Assurance portion to their GTM playbook.
- inter_netuser 5y agohave you sold any security products? infosec is basically QA with veto powers. It's mostly just checklists and passing the book. A cost center everyone wants to cut..until it's too late.
- jonny_eh 5y agoGTM = Go To Market?
- mavelikara 5y agoCorrect.