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Rhetoric and frame analysis of ExxonMobil's climate change communications
- throw0101a 5y agoHighlights: * ExxonMobil's public climate change messaging mimics tobacco industry propaganda * Rhetoric of climate “risk” downplays the reality and seriousness of climate change * Rhetoric of consumer “demand” (versus fossil fuel supply) individualizes responsibility * Fossil Fuel Savior frame uses “risk” and “demand” to justify fossil fuels, blame customers