We already have business tagged with things like "black owned" or "run by women" and now this. What's next? Bracelets according your race/ancestry? I'm not go

We already have business tagged with things like "black owned" or "run by women" and now this. What's next? Bracelets according your race/ancestry? I'm not going to play this game and I'll refuse to use any service that plays the identity card. Maybe Hitler would be proud (hi, Godwin) but I'm not.