Yeah so, Marak here should have sent an email more along the lines of: "Hi X, I'm so and so of Faker (link to some info) and you guys are violating our TOS by

Yeah so, Marak here should have sent an email more along the lines of: "Hi X, I'm so and so of Faker (link to some info) and you guys are violating our TOS by reselling our API and hosting the generated content on our CDN. I assume this is a misunderstanding and I notice you've sponsored us in the past, so I was thinking there is a mutually beneficial way for us to resolve the issue. <insert the pitch he already sent> If this sounds like a good way forward let's set up a meeting." Instead of like a random sales pitch, without the concerning context that he kind of got lucky he even got a first response e-mail to, that doesn't even mention the issue. And then if he wasn't satisfied with the response then he could have sent a follow up demand, asking Retool to resolve the situation and fly within the TOS. Instead Marak was completely indirect and then when the completely predictable situation of Retool's CEO not reading any more into the situation happened went on full blast in public of Retool. This is an example of how not to solve issues with other human beings and organizations.