So he wants info about 'pdf reader software' but only searches for 'pdf' and doesn't get what he wants? Duh. Guess what happens when you search for what he re

So he wants info about 'pdf reader software' but only searches for 'pdf' and doesn't get what he wants? Duh. Guess what happens when you search for what he really wants? Google's search isn't psychic. It also isn't personalized. It will give you the best guess it can make based on your search terms. But just like almost everything else in the world, if you don't supply enough information, you won't get what you want. If I want a car repair shop, I don't search for car. If I want a pet crematorium, I don't search for pet.