I watched this happen recently in real time. This article interpreted a Flurry study wrong and was featured on Tech Meme (its headline has since been softened):

I watched this happen recently in real time. This article interpreted a Flurry study wrong and was featured on Tech Meme (its headline has since been softened): https://www.macrumors.com/2021/05/07/most-iphone-users-app-tracking-opt-out/ https://www.macrumors.com/2021/05/07/most-iphone-users-app-t... – "Analytics Suggest 96% of Users Leave App Tracking Disabled in iOS 14.5" Then the game of telephone began as bloggers simply rewrote the article and added their own spin: https://www.techmeme.com/210507/p14#a210507p14 https://www.techmeme.com/210507/p14#a210507p14 - Ars: 96% of US users opt out of app tracking in iOS 14.5, analytics find - iMore: 96% of iPhone users have opted out of app tracking since iOS 14.5 launched - Wccftech: Analytics Reveal 96 Percent of Users Have Disabled iOS 14.5's App Tracking on Their iPhone - Ubergizmo: 96% Of iOS Users Have Opted Out Of App Tracking - … Flurry since updated their study to make it clear what it was measuring and found opt out in rate to be about 24% for prompted users (not the 4% cited): https://www.flurry.com/blog/ios-14-5-opt-in-rate-att-restricted-app-tracking-transparency-worldwide-us-daily-latest-update/ https://www.flurry.com/blog/ios-14-5-opt-in-rate-att-restric... But none of those articles are interested in correction and the initial visceral reaction and herumphing tweets have all since occurred. Hundreds of thousands of people got the wrong idea. What it shows it that there is very little original reporting, people don't ask study authors for clarification, and misinterpreting of data happens all too often.