If you look at Intel's post launch marketing, they stick almost completely to the boring names, and "X generation {product family}". For example, here's intels

If you look at Intel's post launch marketing, they stick almost completely to the boring names, and "X generation {product family}". For example, here's intels product listing for their Xeon Scalable Platinum product line (https://www.intel.com/content/www/us/en/products/details/processors/xeon/scalable/platinum.html https://www.intel.com/content/www/us/en/products/details/pro...) They use the code names prior to launch because they don't have SKUs out yet, and also because they are actually talking about different things, that sometimes don't have clean ordering.