What you describe is absolutely right, it is important to have this kind of communication. If publications were only the means to communicate, that would serve

What you describe is absolutely right, it is important to have this kind of communication. If publications were only the means to communicate, that would serve the purpose and won't be a problem. The problem is that they are considered having a second purpose - to create scientific reputation, based on which society allocates funds and prioritizes the research. The original article illustrates how wrong this approach can be, substituting the ability to produce scientific facts with the good story telling.