When I started a PhD in a biomedical field at a top institution, we were told that our results are not that important; what's important is the ability to "sell

When I started a PhD in a biomedical field at a top institution, we were told that our results are not that important; what's important is the ability to "sell them". This focus on presentation over content permeated the whole establishment. I remember sitting with a professor trying to come up with plausible buzzwords for a multi-million grant application. The phenomenon described in the articles sounds like a natural consequence of this attitude.