The flip side is that when the Great Marketing Algorithm tags you "rich", you're suddenly inundated with special offers, savings, concessions of all kinds, free

The flip side is that when the Great Marketing Algorithm tags you "rich", you're suddenly inundated with special offers, savings, concessions of all kinds, freebies, investment opportunities - some more plausible than others - and other benefits. You not only get your boots discounted and/or bundled with some other offer, there's a fair chance you don't have to pay for them at all. I've been on both sides, and the differences are a real eye-opener.