But iPhones and Android devices do have functionality that users can’t obtain anywhere else. What alternative smartphone ecosystem could the average user choose

But iPhones and Android devices do have functionality that users can’t obtain anywhere else. What alternative smartphone ecosystem could the average user choose as a substitute? To say nothing of the fact a smartphone is essentially required in and of itself. Once a user has chosen a smartphone ecosystem large switching costs come into play. If a significant amount of your customers choose your phone because it is stylish that could just as well demonstrate there is no price competition to speak of.