The first thing that we need to change about the perception of these vehicles is we have to stop calling them e-pickups. Because e usually means economy. And ec

The first thing that we need to change about the perception of these vehicles is we have to stop calling them e-pickups. Because e usually means economy. And economy means cheap and flimsy and no legroom. People who are buying Ford pickups don't want cheap and flimsy and no legroom. Just call it a pickup.