It may be a matter of consumer perception. A game console is viewed as an appliance for playing games. A phone is a more personal device, and users expect to be

It may be a matter of consumer perception. A game console is viewed as an appliance for playing games. A phone is a more personal device, and users expect to be able to run any app they want. Generally apps that most people are interested in running have no issue getting published on the App Store, so consumers don’t care about the technicalities of what Apple does and does not allow. This Epic case is a big deal because it is likely the first time many iPhone users are being faced with Apple preventing them from running software that they care about.