It's the same unholy transformation every company goes through. Creating a company from nothing usually takes heart and soul. Once a company is established you

It's the same unholy transformation every company goes through. Creating a company from nothing usually takes heart and soul. Once a company is established you stop needing the true believers. You stop needing the love. Love and maximizing profits are not compatible. I'll bet if you had data on the number of Twitch t-shirts sold over the last five years it would be a steady decline. Almost any company built on appealing to a specific demographic will choose to genericize itself if it can. It makes a lot of money but I find it terribly sad.