Religion requires penance, and there's no penance in a non-believer buying a quality product that they like based solely on its merit per value. If someone's n

Religion requires penance, and there's no penance in a non-believer buying a quality product that they like based solely on its merit per value. If someone's not buying their EV out of a sense of guilt (for the original sin that is exhaling CO2), then how are they supposed to exploit that guilt into other forms of behavioral modification?