Making your website and apps usable to the highest number of people possible, and of course not opening yourself up to litigation. I've been on the receiving en

Making your website and apps usable to the highest number of people possible, and of course not opening yourself up to litigation. I've been on the receiving end and it is not fun! A lot of accessibility best-practices also benefit practically all of your users; keyboard navigation, proper contrast, etc. are a net positive to everyone.