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"But NBC, which paid $894 million for the exclusive rights to the Olympic broadcast in the United States, intends to show some premier events like swimming live
by Hexstream 18y ago
"But NBC, which paid $894 million for the exclusive rights to the Olympic broadcast in the United States, intends to show some premier events like swimming live on television only to reach a wider audience and charge higher rates for advertising. "
Hum... Don't ask what advertising can do for you, ask what YOU can do for advertising!
Seriously, I don't get it sometimes. So much effort expanded on advertising... for what? For bugging people, mostly. Why are we even bothering with all this shit? When everyone (ok, mostly big corps) has "high visibility" because of advertising, then nobody has high visibility.