This article is wrong about six different ways. Hell, he didn't even make it through the first sentence correctly: "... Google... are heading in a completely d

This article is wrong about six different ways. Hell, he didn't even make it through the first sentence correctly: "... Google... are heading in a completely different direction than their core business, search." Search is not their business! Google is an advertising company! Search is just one of the mechanisms they use to attract eyeballs. "They now seem to be heading towards providing users choices based not on their normal SERPs, but choices via their own Google products. This is a very worrying direction since once they create a product and effectively force users to use this by prominently positioning it in the SERPs then this flushes all competition down the drain." You mean like happened with Google Wave? "When did it become Google's job to make [comparing flights] easier?" When did it become Google's job to make search easier? Idiot!