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> "Userfox" That memorable era when names were just things plus animals. > really hard to create an email that performed really well because if an email is to

> "Userfox" That memorable era when names were just things plus animals. > really hard to create an email that performed really well because if an email is too long users will skim over it On the other hand, how do you know, really, that videos convert more? They too can be tedious. > choose your own adventure sales story This is a phenomenal concept. Is it really this interface in your demo? My feeling is your leaning into the TurboTax wizard - that the kind of person too stupid to read in order to help themselves benefits immensely by reframing their problem as a chore with a deadline and these nice people will do it for you for $100 - is "choose your own adventure sales story."

pclark 5y ago
Haha, thanks. I remember coming up with the userfox name pretty much solely because I really like foxes and we had an awesome logo :) It’s worth noting Journeys can be much more than just videos - interactive slides and charts for example. You make a good point about people being too laissez-faire but what we know is: a) people already do a ton of research before being compelled to talk to a human - Journey allows companies to slide into that research process without being annoying b) we fundamentally believe you’ll get more sales if you empower people to think for themselves rather than forcing them on to a call. Lead submission forms convert at approx 1.5% —- there must be more users out there that are intrigued but not yet willing to talk to a sales person (and btw we don’t cannibalise those that want calls, if anything we make it easier to coordinate since we embed meeting booking right there) … and yeah our UI is a bit Turbotax right now and that isn’t the desired first impression, we want people to think we are Nethack (well actually a more accessible and beautiful video game) or something equally fun and interactive. One of the fun but hard things about building this product is we have to dogfood aggressively - but then we are only as good as our product, not our sales slides. Which is how it should be! But it makes you have to be very intellectually honest about where you’re at today… Lots to do…

pclark 5y ago

Haha, thanks. I remember coming up with the userfox name pretty much solely because I really like foxes and we had an awesome logo :) It’s worth noting Journeys can be much more than just videos - interactive slides and charts for example. You make a good point about people being too laissez-faire but what we know is: a) people already do a ton of research before being compelled to talk to a human - Journey allows companies to slide into that research process without being annoying b) we fundamentally believe you’ll get more sales if you empower people to think for themselves rather than forcing them on to a call. Lead submission forms convert at approx 1.5% —- there must be more users out there that are intrigued but not yet willing to talk to a sales person (and btw we don’t cannibalise those that want calls, if anything we make it easier to coordinate since we embed meeting booking right there) … and yeah our UI is a bit Turbotax right now and that isn’t the desired first impression, we want people to think we are Nethack (well actually a more accessible and beautiful video game) or something equally fun and interactive. One of the fun but hard things about building this product is we have to dogfood aggressively - but then we are only as good as our product, not our sales slides. Which is how it should be! But it makes you have to be very intellectually honest about where you’re at today… Lots to do…