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I just remember Clarkson talking about the hybrid f150 on TG. He said then that Ford had a survey of features that customers wanted added to the truck. A hybrid

I just remember Clarkson talking about the hybrid f150 on TG. He said then that Ford had a survey of features that customers wanted added to the truck. A hybrid powertrain, he claimed, was something like number 24 on the list. In other words there are 23 things customers want more then a hybrid. If that is true, then i'm unclear how much of a profit- maker a fully electric f150 will be.

crazyjncsu 5y ago
“If I had asked people what they wanted, they would have said faster horses.” ― Henry Ford The people answering your survey probably weren't aware they could power an entire jobsite with just a truck. Killer features such as this will be how electric vehicles penetrate the holdouts.