Facebook has had my whole social graph for years and can't even get it together to show me one single advert I care about. It's just not that useful a set of in

Facebook has had my whole social graph for years and can't even get it together to show me one single advert I care about. It's just not that useful a set of info. Google+ is getting more of a public social graph. I'll watch investors and traders, startup-types, media, local digeratii. What evil do you think it's going to do with that? It's a message board with some semi-private messages and maybe a spark or two. If it hasn't figured out my 'likes' by now then certainly an extra spark isn't going to flip the switch. Many of the messages are public anyway, like Twitter. Much of the social graph is public - you can see who I follow and who follows me, like Twitter. Google could already max out the evil with the Twitter social graph if it wanted to. Google has my credit card number, my email (all of it), my location, my _email_ social graph, and my multi-year search history. What it already has dwarfs a few extra messages. Adding a bit of public social graph just isn't going to turn it into Skynet. Edit: my friends and family will largely stay on Facebook. It's a nice safe place and I've set it up to be pretty secure. G+, well, that'll be my personal Twitter equivalent with hopefully a bit more bandwidth. I like the threads. Twitter I'll keep for my company's persona.