Hah. I was about to point this out and found your comment right at the top. > imo there is no good direct translation for creator in this context With this sp

Hah. I was about to point this out and found your comment right at the top. > imo there is no good direct translation for creator in this context With this specifically I disagree. There are some perfectly good words, but since we get buried in anglicisms every day they tend to be way at the back of people's minds. I also don't think this is auto-translation, because it's a very human mistake. A machine would have translated the word as "Schöpfer" or if it was context aware as "Urheber". A human may have also chosen "Kreative" or even "Macher" (a favorite of the ad instustry!) instead.