I agree with several points in the post. I’m currently & primarily using Fastmail but wanted to give Hey a shot. For me, I’ve added some changes to Fastmail t

I agree with several points in the post. I’m currently & primarily using Fastmail but wanted to give Hey a shot. For me, I’ve added some changes to Fastmail that are analogs of Hey features. For example, any incoming mail that isn’t from an address in my Contacts is filed in a folder called Screener. I also set up folders called Feed & Paper Trail … and for each of those I have added Contacts to groups also called Feed & Paper Trail; where new emails from Contacts in those Groups go directly to those folders. Pretty straight forward,and in my email client & on Fastmail.com I can easily see unread emails in each folder. (You can’t see all folders in Hey.) I also have done the same for emails related to kids school related emails. I can’t arbitrarily add folders that belong in a bucket like that with Hey (yet). That inflexibility is a trademark of Basecamp & all the associated tools and functionality; and will probably be ok for many. The author does inaccurately claim Hey doesn’t have Labels & that you can’t automatically label things. Maybe that’s what I’m supposed to do with the ~ 10 school emails I get per day. But for the next few months I’m going to keep up with the new features & toward the end of my year long commitment give it one more go. So far, though; the things I really like I have been able to replicate for the most part. Even hey@world.com functionality can be achieved with email publishing on most open source blogs. I think Hey is great, but in a way it reminds me of the Dropbox Apple acquisition story where Jobs said Dropbox was a feature. Hey seems like a lot of features. Gmail was a game changer, I’m not sure Hey is.