It does make a difference for people: http://www.stat.columbia.edu/~cook/movabletype/archives/2007/05/names_really_do.html http://www.stat.columbia.edu/~cook/mo

It does make a difference for people: http://www.stat.columbia.edu/~cook/movabletype/archives/2007/05/names_really_do.html http://www.stat.columbia.edu/~cook/movabletype/archives/2007... My hunch is that it also makes a difference for products, but I don't have any data on that...