4 ms·

Ford’s biggest problem with the F150 was using Biden as its salesperson. Someone at Ford didn’t evaluate their consumer demographics properly.

ddingus 5y ago
Yeah, that may not have been the best move. But then again, the F-150 is like a really solid brand. And it's a really great product. They will power through.
DeRock 5y ago
Their biggest customer may end up being the US government (eg. for work fleets). So maybe it was a strategic move? Time will tell.
- smaryjerry 5y ago
  This is a good point. seems that the majority of police vehicles have been Ford historically because if the requirement to buy American. Biden also is pushing a $2M infrastructure bill that is at is core described as for addressing climate change. There will be a lot of vehicles for that.
- cratermoon 5y ago
  Next time you're at a national park, national forest, BLM land, or some other federal facility of that sort, check out the brand and types of trucks they have.
  - DeRock 5y ago
    I honestly don't know, can you tell me? One thing to consider is that Biden has been very public about transitioning US government fleets to all electric (https://www.cnbc.com/2021/01/25/biden-plans-to-replace-government-fleet-with-electric-vehicles.html https://www.cnbc.com/2021/01/25/biden-plans-to-replace-gover...), so even if other brands are currently used, it doesn't matter, because they don't sell an electric pickup.
    - cratermoon 5y ago
      I don't know the exact breakdown, but the Ford F-150 is a very popular truck and the government buys a huge number of Fords, along with Dodge and Chevrolet. You can buy them at auction when the government is done with them. https://gsaauctions.gov/gsaauctions/aucitsrh/ https://gsaauctions.gov/gsaauctions/aucitsrh/
jdhn 5y ago
I'm curious as to what you think Ford was supposed to do. Were they supposed to tell Biden that the batteries hadn't charged enough for him to drive it? If anything, conservatives who like the F-150 will just ignore him driving it and purchase the thing anyways.

ddingus 5y ago

Yeah, that may not have been the best move. But then again, the F-150 is like a really solid brand. And it's a really great product. They will power through.

DeRock 5y ago

Their biggest customer may end up being the US government (eg. for work fleets). So maybe it was a strategic move? Time will tell.

smaryjerry 5y ago
This is a good point. seems that the majority of police vehicles have been Ford historically because if the requirement to buy American. Biden also is pushing a $2M infrastructure bill that is at is core described as for addressing climate change. There will be a lot of vehicles for that.
cratermoon 5y ago
Next time you're at a national park, national forest, BLM land, or some other federal facility of that sort, check out the brand and types of trucks they have.
- DeRock 5y ago
  I honestly don't know, can you tell me? One thing to consider is that Biden has been very public about transitioning US government fleets to all electric (https://www.cnbc.com/2021/01/25/biden-plans-to-replace-government-fleet-with-electric-vehicles.html https://www.cnbc.com/2021/01/25/biden-plans-to-replace-gover...), so even if other brands are currently used, it doesn't matter, because they don't sell an electric pickup.
  - cratermoon 5y ago
    I don't know the exact breakdown, but the Ford F-150 is a very popular truck and the government buys a huge number of Fords, along with Dodge and Chevrolet. You can buy them at auction when the government is done with them. https://gsaauctions.gov/gsaauctions/aucitsrh/ https://gsaauctions.gov/gsaauctions/aucitsrh/

jdhn 5y ago

I'm curious as to what you think Ford was supposed to do. Were they supposed to tell Biden that the batteries hadn't charged enough for him to drive it? If anything, conservatives who like the F-150 will just ignore him driving it and purchase the thing anyways.