The last paragraph of the post acknowledges that, and points out the problem: "Nowadays, Ninite finally shows up on the front page on Google for “automated soft

The last paragraph of the post acknowledges that, and points out the problem: "Nowadays, Ninite finally shows up on the front page on Google for “automated software install”, so the problem’s fading away for them. But in your early days of your project, you’re not going to have a good search engine ranking to rely on, and you’ll want to keep as many of your early adopters as you can. Name your software appropriately."