I found the add extremely thoughtful in its use of imagery. The guy "helping" the protagonist by giving his personal information to the taxi driver is a clever

I found the add extremely thoughtful in its use of imagery. The guy "helping" the protagonist by giving his personal information to the taxi driver is a clever way to demonstrate how convenience is not always better than privacy. The lady giving him a toothpaste in the store too. I see quite a few reference to popular companies that have a great deal of privacy drama problems and Apple is capitalising on it.