#6 - our first 10 customers came from customer development interviews, then our next 10 were referrals from them, etc... (did this twice). If you're not gettin

#6 - our first 10 customers came from customer development interviews, then our next 10 were referrals from them, etc... (did this twice). If you're not getting referrals then you may not be solving the problem or the problem isn't that valuable. Once you have 10-20 customers from outside your network it's an early indication of product market fit. Next, hire a full time marketing leader. Over simplifying a little, here's a more product focused answer from a few weeks ago (the other answers in the thread were excellent): https://news.ycombinator.com/item?id=27059370 https://news.ycombinator.com/item?id=27059370