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I could see the argument that reducing the cut is still anti-competitive, especially because it's easy to show how the TOS harms both competition and the consum

I could see the argument that reducing the cut is still anti-competitive, especially because it's easy to show how the TOS harms both competition and the consumer. But if they allow alternative distribution channels, that would make the anti-trust case a lot more difficult both in actual court and in the court of legislative opinion. I have no problem with a 30% cut if alternative app distribution channels are allowed (a la Android).

3GuardLineups 5y ago
Exactly - there's no reason a 30% is out of line if that's what the market bears. The issue with 30% is its a monopoly with no competitors trying to push the price down. There's a chance no other service is able to provide a comparable user experience to the app store for a 20% or 25% cut, but we can't know that until Apple allows competition.