The App Store is two parts -- there is the developer facing part where you publish into it and the consumer facing portion for discovery right? Apple's mobile

The App Store is two parts -- there is the developer facing part where you publish into it and the consumer facing portion for discovery right? Apple's mobile and Mac App Store work this way. Amazon's app store, google marketplace, etc. etc. I think the concept of an app store implies "developer and consumer-facing pieces". Maybe I'm missing the point you were making? I think it's a really progressive look at software development to include the deployment/sales part of deployment directly into the IDE. I imagine the ecosystem around Java would have been considerably different if 12 years ago NetBeans (and later Eclipse 1.0) had shipped with a Sun-managed client app store right out of the gate. Remember the whole idea behind commercial Java Beans and Applets for sale? That might have actually worked had there been a central repository for all that with sufficient discovery tools. Combining the app store and execution container idea all into one is just the next step of services like Google App Engine, Heroku and Elastic Beanstalk I think. 10 years ago the idea of App Engine would have seemed silly, now it's common place and hugely desired. 10 years from now, having a deployment container that doesn't directly help me sell or market my app... well that might seem like an inconvenience to me as the developer.