"Everyone panic!" I hate articles like this, injecting emotion and whatnot in subtle ways. For example, the term "disturbing" is used, though that is the auth

"Everyone panic!" I hate articles like this, injecting emotion and whatnot in subtle ways. For example, the term "disturbing" is used, though that is the author's word, not the scientists'. Is the author qualified to conclude these findings are disturbing? Or is this projection/sensationalism, intended to frighten the reader? My bet is on the latter.