I should add that burnout is a massive problem when it comes to quality. Even if you found a good consultant (or group of), for round #2, they could have just f

I should add that burnout is a massive problem when it comes to quality. Even if you found a good consultant (or group of), for round #2, they could have just finished testing all of your competitors products and are now worn out. Scheduling in variety to try and prevent partial burnout is difficult if everyone in a vertical only wants to use the same person.