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While the intention is noble, the illusion of scarcity and exclusivity around G+ that this creates among teens should actually benefit G+ when its finally open
by acak 15y ago
While the intention is noble, the illusion of scarcity and exclusivity around G+ that this creates among teens should actually benefit G+ when its finally open to them.
Kids to want to be acknowledged as grown-ups. It frustrates them a lot when someone says they can't have or do something because they're too young. This should increase the desirability factor of G+.
So G+, by using a roll-out strategy that is demographically reversed to Facebook's path (".edu" limitation et al), may still see the same crazed adoption in the teen segment.