4 ms·
> Why would they need to leave the "boutique" tag? I don’t know why. But the purpose of the marketing campaign of Hey sent that message. I’m a big fan of non
by logronoide 5y ago
> Why would they need to leave the "boutique" tag?
I don’t know why. But the purpose of the marketing campaign of Hey sent that message.
I’m a big fan of non VC backed or boutique like companies (I have built and sold some of them), and it’s dangerous to send the wrong message to the market. I think that is what happened with Hey.
- coldtea 5y ago>I don’t know why. But the purpose of the marketing campaign of Hey sent that message. Did it tho? I'm not so sure. It's a marketing campaign, they're supposed to hype a product. But if they were really going for this, it wouldn't just be pushed to their regular customers and nerd public. They'd get big VC money involved, make it free, push it much harder with ads everywhere, etc.