4 ms·

I have explained my “boutique” point of view in a different answer. Hey should be the product to leave the “boutique” tag and it is not working.

• coldtea 5y ago
  Why would they need to leave the "boutique" tag? Their whole philosophy is that you don't need to scale or sell out for VC money, and everything they did (and didn't do), is consistent with that. Hey is just another service, like Basecamp, for those that want to pay for it, to sustain a profitable business. Not some Gmail-level wanabee. I also happen to agree with that philosophy, considering eyeballs/VC/exit-oriented companies that aim for world domination poison and detrimental to consumers, to society, and to software. I'd also like to note that what you call "boutique" is what, for the most part of capitalism, and even in IT up to the late 90s, we used to call a regular business. Suddenly running a business with 10M-100M of revenue and a hefty profit is somehow an insult, and it's "boutique" or "lifestyle"...
  • logronoide 5y ago
    > Why would they need to leave the "boutique" tag? I don’t know why. But the purpose of the marketing campaign of Hey sent that message. I’m a big fan of non VC backed or boutique like companies (I have built and sold some of them), and it’s dangerous to send the wrong message to the market. I think that is what happened with Hey.
    • coldtea 5y ago
      >I don’t know why. But the purpose of the marketing campaign of Hey sent that message. Did it tho? I'm not so sure. It's a marketing campaign, they're supposed to hype a product. But if they were really going for this, it wouldn't just be pushed to their regular customers and nerd public. They'd get big VC money involved, make it free, push it much harder with ads everywhere, etc.