SaaS rule on the internet "Every payment service becomes like PayPal. Every social network becomes Facebook. Every search engine becomes Google." Most people a

SaaS rule on the internet "Every payment service becomes like PayPal. Every social network becomes Facebook. Every search engine becomes Google." Most people at these company are fine people. There are forces (revenue, survival instanct, compliance, network effect, competition, being a monopol is nice, ...) that drive these companies. PayPal, Google, Facebook are the end state of the current forces in the market. You do need to remove one or several of those (e.g. revenue driven) to end up in a different end state.