I see what you mean, but really, in Spanish, and in this particular case, fotolog is really easy to convey: "Fotolog. Fotolog.com, se escribe como suena." [Y

I see what you mean, but really, in Spanish, and in this particular case, fotolog is really easy to convey: "Fotolog. Fotolog.com, se escribe como suena." [You spell it the way it sounds; it's phonetic.] I agree with you that most names are hard to spell, but in Spanish having a phonetic name is important because the language itself is phonetic.